I partnered with Woody & Beige Hair Room to build a distinct brand identity that would position the salon as a refined yet approachable destination in Dongjak-gu, Seoul.

The scope included logo design, signage, stationery, and interior brand accents—all aligned with the salon’s minimalist aesthetic and unisex concept. The challenge was to craft a visual language that felt soft and clean while remaining versatile and contemporary, appealing equally to local residents and the nearby university crowd.

The result is a cohesive, modern identity that helps the salon stand out in a competitive local market while staying true to its core values of simplicity, style, and inclusivity.