I worked with Roccat’s APAC division to adapt key brand assets for the Japanese market, ensuring alignment with global visual standards while meeting local design expectations. My primary focus was creating fully localized Japanese retail display packaging, balancing Roccat’s bold brand identity with the more strict visual preferences of the Japanese consumer market.

In addition to packaging, I produced social media content, marketing imagery, store signage, and digital assets for platforms such as Amazon and Rakuten. Every touchpoint was carefully designed to maintain brand consistency while strengthening Roccat’s presence across the Japanese retail landscape.