Marshmallow Tartz is a Tokyo-based production company creating boundary-pushing work across the music and fashion industries, with a client list spanning global names like Adidas, Louis Vuitton, and Rich Brian. The brand sits at the intersection of polished craft and underground energy—something the visual identity needed to reflect with confidence and clarity.

I led a full rebrand that extended from identity to physical and digital presence, capturing their playful irreverence in a visual system that felt bold, tactile, and unmistakably theirs. The website took cues from the brand’s hands-on, DIY spirit, while print and environmental applications gave the identity a striking physical footprint across touchpoints.

This was a project rooted in attitude—scrappy, expressive, and unfiltered—brought to life through a visual language designed to stand up, stand out, and never sit still.